How much can we keep up with?

Nowadays, we use all kinds of applications on different devices and in different countries. It is not always an easy option to for a company to keep track of all these possible opportunities just using simple man power. For example, Facebook is the third most visited website in the US and logically a company might want to support it due to its viewership but that’s not always possible, especially where Facebook is even allowed. Does that mean that companies should stop supporting Facebook? Absolutely not!

However, with this growing world it is almost impossible for a company to keep up with a 50 different websites and/or platforms. There just isn’t enough manpower to do so! Welcome to the world of chatbots. Chatbots can quite easily solve this problem by creating similar consumer experiences on multiple channels with the need for any manpower whatsoever! Facebook messenger would be a great option for companies to have customer support on in the US but a chatbot could provide the same experience through other popular channels such as KIK, Line, and SMS. This is the true beauty of chatbots.

The need for chatbots is really high right now and as time goes on, it’s only going to get higher. We are always expanding our horizons and that’s great but other people need to keep up with the new and upcoming channels and it’s impossible to see another solution but chatbots. They can even streamline your interactions if you choose to use multiple channels as well by easily connecting the dots between your multiple accounts. The opportunities that chatbots provide are truly endless.

 

Source:

http://www.alexa.com/topsites/countries/US

Omnichannel Experience – Integrating Artificial Intelligence

omni-channel-experience.png

As businesses start or continue to market to the millennial generation, they need to realize the growing importance of having an omnichannel experience. To put it in simple terms, an omnichannel experience is the tying together and standardization of all interactions a business has with a consumer. So if that means that a consumer engages with your brand on a desktop computer, through an email, via a messaging platform, or through a brick and mortar location, they should be able to have a standardized experience across all potential avenues. Millennials especially value not having to “reinvent the wheel,” so it is crucial that if they use a product in a specific way on one device, they should be able to have a similar experience on all devices, without having to restart their process or learn how to use a new system.

 

The omnichannel experience is a tactic used to generate transactions more efficiently. If a business can not only connect all points of interaction, but also do so while pushing forward a potential sale, then they will likely see increased frequency of transactions. Chatbots are becoming very instrumental in this system. By having a bot that can follow conversations, searches, and preferences of a specific consumer, each part of the omnichannel experience can become more interactive with the consumer, as well as tailored towards completing a transaction.


An example of this process is what Starbucks does with mobile orders. They have been able to put together a messaging system that allows customers to order drinks via text. Though the interaction is between a person and a chatbot, it almost exactly mimics the interaction a person would have with a barista. This ease of ordering, and the ability to do so without having to go through the extra step of

waiting in line, shows the value of chatbots in, at the very least, the Starbucks omnichannel experience.

As businesses evolve and discover how their consumers want to interact with them, chatbots can be easily integrated into an omnichannel experience to yield better results. Without chatbots, an omnichannel experience is just an experience. However, if you add in chatbots to serve as your sales staff, customer support services, and cashiers, you might find that your company has one of the most innovative business models around. ChatGrid realizes the need for artificial intelligence in your company, and we would love to help you discover the newest ways of leveraging this rapidly growing technology.

Source:

https://getvoip.com/blog/2017/02/08/omnichannel-and-ai/

Facebook as a Business Platform

There is no denying that social media has paved its way as a staple in everyday life for many consumers. Consumers are taking in more digital content than ever before, and social media is becoming one of the most vital channels for marketers everywhere. That may seem incorrect to some, but when you look into details, it makes a lot of sense. An article from Statista shows that Facebook specifically has 1.86 billion active monthly users. With nearly a quarter of the world’s population accessing Facebook on a monthly basis, it becomes a very useful tool for marketing. What a lot of people don’t realize though, is that we are close to the next development in social media content: sales.

Facebook is viewed as a public forum that you share personal anecdotes, not a place for business. People tend to conduct business in a more private setting, for example, in Facebook Messenger. If a consumer is not able to get all the information they need from a short and simple post, they are more than likely going to reach out to trusted friends in a private conversation. People do not want to share too much on Facebook, and this tendency could have huge implications for sales, and here is why:


If someone is searching for a few hours one day for a new pair of headphones, there is a strong chance that they will open up Facebook to find an advertisement for headphones. Though your company may not necessarily sell headphones, this targeted advertising can more efficiently bring consumers to your Facebook page. If people are seeing your brand through advertisements, they will be likely to continue their research into your company. If you have strong content on your Facebook page, you can start to sell the consumer on the idea of your product. This is where you can confirm the consumer’s interest, but historically, nobody is looking to make personal purchases on a platform that is so public. With the use of chatbots in Facebook Messenger, that could change. Instead of making a sale on the page itself, your company could present the consumer with a chatbot that walks them through the purchase, all from the convenience of one platform.

ChatGrid can help your business create chatbots that allow you to take the next step towards a sale. The chatbot can understand search history, preferences, as well as learn from each interaction it has. After a pointed conversation with a consumer, the chatbot can even assist in completing the final transaction. Social media is great for getting your company’s name out there, but use a chatbot to take your business to the next level. We want to help your business start reaping the rewards of digital marketing!

Source:

https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/


 

Power of Chatbots in Marketing

Over the last couple of years, chatbots have started to see tremendous success, specifically in the marketing sector for brands. One main reason behind this is the development of a company’s virtual brand through the use of chatbots since companies can now develop a strong relationship with their consumers online. One of the most popular platforms for these chatbots is on Facebook’s app, Messenger, where companies can converse with consumers as if they were friends. Companies that have already taken up this approach include Tommy Hilfiger, eBay, and 1-800-Flowers.com. This ‘virtual brand’ is also a great plus because it is continuously marketing the brand regardless of working hours or location.


Chatbots used for marketing are able to create a more personalized experience for the consumer and are often linked to greater satisfaction from the consumers’ point of view and thus allowing companies to develop greater brand loyalty. The overall experience allows customers have come to appreciate the ease of shopping with chatbots and the quick response times associated with them. Users can now get replies and feedback within seconds without ever even visiting an actual store. In addition, Chatbots can get smarter over time as the number interactions with them increases.

[Chatbots] can learn from previous conversations so that it continues to become more and more effective. The more knowledge it gains, the better it’s able to answer future customers’ queries.
— Forbes

On top of all of this, chatbots are able to explore new audiences, such as millennials, in a way that has never been tried before. Millennials have always been defined by their constant use of technology and chatbots will create an environment that is aligned with their needs.

All in all, it is clear that chatbots are vital to companies hoping to engage with audiences online. They already seen so much success and they are just getting started!

Sources:

http://www.businessinsider.com/app-usage-numbers-quantcast-2014-5

https://chatbotslife.com/this-is-how-chatbots-will-kill-99-of-apps-2fd938a22c99#.41mvrizco

http://www.avaamo.com/marketing-needs-chatbots-2017/

https://www.forbes.com/sites/sujanpatel/2017/01/21/6-effective-uses-for-chatbots-in-marketing/2/#3fc410874d63

Is it possible that chatbots might replace apps?

“In today’s world, we are bombarded with apps on a daily basis. Often at times, we end up downloading apps to use them a few times and sometimes maybe even just once. Quite frankly, it’s not easy using so many apps on your phone consistently. It’s just too much to remember since every app comes with a different user interface, you have to go through the trouble of remembering where you kept it  on your phone, you need to sign up the first time you use it, and then you have sign in every time. At a certain point, it’s just way too much information to cope with.
This problem is backed by studies which show that there is a rapid app usage decline within a week of downloading the app. This makes sense because often at times, we just download at app for a one time use and then it just sits there on our phone, or we download an app to try replace something we already have but it’s just not as good. It turns out that there are just too many barriers for apps in today’s world and the market is just flooded with apps.

“Only 1,000 of the one million apps in the iOS App Store or Android’s Google Play Store have 50,000 or more users. That’s only one-tenth of 1% of all apps.” - Business Insider


So is there a solution or are we just going to keep filling out phone with apps that we only needed once? One possible way out of this mess is chatbots. Imagine a chatbot on your phone that can access whatever app you need to use from it’s native server and give you the information you wanted. You would never have to learn more than a single user interface, you will never have to go to each app for every little thing, and overall, it would probably just simplify your experience and save lots of time. So whether you wanted to order a pizza, or a pair of pants or you needed to find out what the weather was, you would just tell the chatbot what it is you wanted and it would go and do it for you! There is a still little way to go in terms of making this happen but it is very, very likely that chatbots will become an important part of our lives in the future, so be on the lookout!”

Natural Language Processing – How It Works

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“When we think about technological advancements, most people think about how technology is enabling humans to better communicate with other humans, but that’s not always the case. Natural Language Processing (NLP) is transforming how humans interact with computers. To drastically simplify how a computer works, a user (you) inputs a command, usually triggered by clicking or typing, and the computer responds with the corresponding action. This is often viewed as a very rigid system - something that doesn’t allow for flexibility on either end. With the growth of NLP systems, that might change.  

Natural Language Processing allows people to communicate with computers using “natural language.” These systems allow for the user to not necessarily worry about the way they convey their thoughts, as the computer will be able to process what they actually mean. This makes it easier than ever before for people to access information. Instead of trying to determine how to best word a question in your search engine, you would be able to type the question as you would say it to a real person, and the computer can give you a response similar to that of a human.

The fact that computers can do this is nothing short of a miracle in some people’s eyes. For those who got on the technology trend early on, they might have a hard time believing this is a possibility. When computers were first launched, they ran on very restrictive programs. This is partly due to the simplistic structure of older programming languages like C. However, as the world shifts to more progressive and vast programming languages, like Java and Python, we are now able to get a lot more out of computers. These restrictions can be more or less bypassed, and this allows computers to learn from their users, and better fill consumer needs.

This technology trend is becoming more and more relevant in the chatbot industry. By creating chatbots that can understand people on a human level, we can begin to interact with technology at a level only previously matched by humans. Computers are becoming smarter, and the use of NLP allows for businesses to open doors to information never before touched.”

Source:

http://searchcontentmanagement.techtarget.com/definition/natural-language-processing-NLP

Natural language processing (NLP) is a field of computer science, artificial intelligence and computational linguistics concerned with the interactions between computers and human (natural) languages, and, in particular, concerned with programming computers to fruitfully process large natural language corpora.
— https://en.wikipedia.org/wiki/Natural_language_processing

The Rise of Chatbots

"A computer program

designed to simulate conversation with human users, especially over the Internet.

"Not many years ago, people could go hours, days, weeks, and even longer without access to a computer. Fast forward a few decades, and we are in 2017. Phones, laptops, tablets and a host of other electronic devices have found a way to become integrated into everything we do. We have access to more information today than humanity ever imagined was possible, and we have only begun to harness the power that comes with technology. Advancements in technology drive business, and this holds true in the case of chatbots. 

According to oxforddictionaries.com, a chatbot can be defined as the following: 

"A computer program designed to simulate conversation with human users, especially over the Internet." 

Though the concept of a chatbot sounds simple, it has the potential to significantly impact how consumers interact with companies, employers, and the people around them. As e-commerce continues to grow, chatbots used in a retail capacity become more and more relevant. For example, let's say you are scrolling through a website looking for a new holiday sweater. If scrolling is all you are doing, you may leave the page if you don't find something you like. This is how e-commerce has functioned in the past, and it led to a low conversion rate of viewers to buyers. 

Now, enter chatbots. Say you are scrolling through the same website, seeing the same results, but you notice a chatbot box pop up on your screen. If this chatbot can help you solve a problem you couldn't solve on your own, like choosing the right sweater for your interests, you might be more likely to complete the purchase. By using natural language processing, machine learning, and various other artificial intelligence tools, a chatbot can effectively tell you what sweater is best. It can learn what you like, what others like, and make a recommendation based on the data of your fellow consumers. 

The retail implications of chatbots are significant, but they have the potential to expand far beyond just e-commerce. Chatbots have the potential to transform the businesses of service, retail and research focused companies in the near future. Applying the same artificial intelligence principles to other industries is not hard. So if you are trying to find the right sweater or the best option for student loans, chatbots will soon be there to assist you in your decision. As these changes continue to happen, ChatGrid will be staying on the forefront of chatbot and customer conversation, with the hopes of helping business utilize technology to its full potential. 

Sources: https://en.oxforddictionaries.com/definition/chatbot